prion design group

message in a bottle

Few things are as evocative as an unopened bottle of wine and the palpable anticipation of the sensual joys contained within. One might suggest it represents the highest expression of the grape in its virtual state, playing upon the imagination to fill in the gaps and act as portal between the idea of wine and its physical manifestation.

Our intention has been for Capozzi Winery Island as a whole to act as extension of this relationship, and to reflect not only the quality of the experience but the quality of the product itself.

To this end the creation of the bottles seemed worthy of a little extra effort, and to help illustrate the final stage of the winemaking process five different versions of the bottle have been prepared including empty, filled, corked, foiled, and labeled.